Marketing Your Home To Sell

Our marketing approach to selling your home is an individualized, multi faceted approach. 

*Please note, we don’t post our full marketing approach online. Contact us to learn about all the things we do to sell your home for top dollar, FAST.

Get your free, instant home value estimate here.

  • Paid social media and Google ads to custom targeted audiences that drive tens of thousands of views
  • A custom property website with lead capture technology will be created
  • A colonial post with over-sized, attention grabbing for sale sign will be placed with custom color property brochures, including QR code technology
  • A custom E-mail blast with photos, video and a link to the property website will be sent to several thousand agents (encompasses all major real estate offices in the Portland metro area)
  • Just listed & open house (if allowed) telemarketing campaign to the nearest 500 home owners
  • Just listed cards will be mailed to area residents
  • Superior listing syndication to thousands of national real estate partners

Learn More About Our Luxury Marketing Strategies Here

Prominent global placement for our luxury properties includes placements in:

  • New York Times
  • Wall Street Journal
  • Mansions Global
  • Robb Report
  • Dupont Registry
  • UPMKT
  • Over 100 International ads
  • Exposure to global buyers & investors
  • Placement in Juwai.com, one of China’s most visited sites
  • Social video ads created for your homes target audience

 

  • Hyper targeted buyer lead generation through location, likelihood to move, wealth, interests & lifestyle
  • Facebook, YouTube, Instagram, Google PPC, Realtor.com, Zillow & more
  • Hired, professional photographer

  • Custom video tour with drone footage & hired voice-over (select properties)
  • Single property website with mortgage payment calculator
  • Included home floor plan (when needed)
  • Interior home signage to highlight features
  • QR code technology for lead capture
  • COVID safety protocol: sanitizer, shoe covers, gloves & masks provided by us. All tours must be pre-approved buyers

$1000 credit for home repairs or updates.  Great to use towards:

  • Paint touch ups
  • Landscaping
  • Minor repairs
  • Curb appeal upgrades
  • Smoke/CO alarms
  • Roof cleanings
  • Staging credit

Here’s a few of the marketing strategies we implement to sell your home for top dollar:

  • Pre-marketing. We build an interested buyer’s list prior to the home being on the market.  If we can get multiple buyers in your home on day one, it creates a real sense of urgency.
  • Neighborhood canvassing. Most people love their neighborhoods. Quite often, a neighbor knows a friend or family member that would love to move into that neighborhood.  For this reason, we canvass hundreds of your closest neighbors prior to your home being active on the market.
  • Open houses and Broker’s opens.  YES!  Open houses work and we host them.  Knowing what your target market thinks about your property is crucial to understanding the smartest approach to selling it for top dollar.  Knowing your potential buyer’s Broker’s opinion of your property is also very important.  This is why we also host your home open for Brokers.
  • Feedback is king.  Every person that enters your home through open houses, Broker’s opens and scheduled showings is given a feedback request form to rate the finishes, exterior, interior and pricing.  We then share the feedback received. Knowing what other Brokers and buyers opinions are is key to making adjustments.

Photography

Photography is the backbone of your home listing. The first place potential buyers will see your listings is photos online. The photos should spark a desire to learn more about the property and entice the buyer to click on links for the video, 3d Showcase, and to contact your Realtor to see it in person. For this reason, we have partnered with one of the top photographers in the area to bring high-end photography to every listing we do. All shoots include:

  • Interior & exterior photos
  • Sky replacement for the all important cover photo
  • Grass greening for the cover photo
  • Fireplace fire enhancement (fireplace must be functioning)
  • A done-for-you all inclusive virtual tour that includes
  • Embedded 3D showcase (select homes)
  • Embedded Home Video (select homes)
  • Your listing description

Your home listing will be showcased like never before using our proven marketing system.

Home Video Tours

Did you know that Real Estate Video Increases listing inquiries by over 400%?  That’s inquiries not just views!

Instant Edge over the Competition. 85% of home sellers would prefer to list with an agent who uses video to market their listings. But, only 15% of agents are using video.

All Video Tours are Not Created Equal. Our high definition tours combine engaging aerial footage captured with a drone, professional narration, music, and silky smooth videography to give your potential buyers the very best real estate preview available. It plays like a “mini-movie”, capturing the finest features of your property, thrilling and exciting your potential buyers. You will also receive the video tour on DVD that loops automatically. We can play it in the home during showings, Broker’s opens and open houses.

Creates Emotional Impact. A narrated video tour of your home shows off the property with immense visual and emotional impact.  If a picture is worth a thousand words, just think how much a video is worth.

3D Showcase

The future is here! Now buyers can actually walk through a prospective home while sitting in front of their computer and get a view of it that’s “Better than being there.” We are pleased to be one of Portland’s first and only teams to implement this technology across all of our listings. This online feature provides a high-resolution, interactive view from every angle inside every room.

 

Think of it like Google Street View, but for inside the home.

This is a virtual tour like no other. The revolutionary technology allows the following:

  • Interactive 360 degree views of inside the home or go on a room-to-room walk through, even walking up and down stairs. Since our 3-D camera captures depth as well as height and width, viewers can envision the size of rooms with far greater accuracy.
  • See a dollhouse view that removes the roof, allowing viewers to look into the entire house’s floorplan, see how various rooms flow together, see how furniture fits, and even see the relationship between rooms on different levels of the house.

These are just a few of the things we do to get your home sold.  Contact us to schedule your personalized marketing consultation.

 


 

Get your free, instant home value estimate here.